Information and Data Gathering
We collect information from users of our Site, including Personal Information and Non-Personal Information as described below, in order to complement our users’ experience and to provide you with the finest service. We collect Personal Information to provide service to our customers, customize the content and/or layout of the Site for each customer and, sometimes to contact customers regarding their accounts, for example, if we need more information about a customer’s shipping address or for other reasons. When a customer chooses to place an order through the Site, we collect information required for the transaction, including, but not limited to, the customer’s billing address, shipping address, date of birth, date of order, and product ordered (“Transaction Information”).
We also collect Non-Personal Information or general statistics about our aggregate number of users and/or each user that visits the Lo-Fi Wines Site to help us understand the usage patterns of our Site, and to provide better customer service. Non-Personal Information is collected and recorded to understand statistics and usage of the Site, and so we may be able to adjust the Site to better serve our customers and users. Non-Personal Information includes, but is not limited to, a user’s ISP (Internet Service Provider), IP (Internet Protocol) address, the type of web browser used, which pages a user visits, and other site usage data.
Relating to this information, we may also keep track of what time people enter our Site, how long they stay on the site, and what sections they visit on the Site. This information is kept in anonymous format. We use this information to better tailor our site for our users and their usage patterns, as well as to gauge performance and other measures relating to the usage of the Site.
Protection of Your Information
We take many precautions to safeguard your Personal Information, Non-Personal Information, and Transaction Information against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration, and destruction. In addition to administrative and physical protective measures, we use Secure Sockets Layer (SSL) encryption on all web pages where Personal information is collected. For this reason, in order to complete a protected transaction, you must use a SSL-enabled browser to access the Site. Chrome, Safari, Firefox, and Internet Explorer are all SSL-enabled. Using these types of browsers protects the confidentiality of your Personal Information while it is being transferred over the Internet.
In addition to Secure Sockets Layer (SSL) encryption, described above, this Site has security measures in place which are designed to protect the loss, misuse and alteration of the information under our control. All registration information is stored in secure locations on password-protected servers.
Registration is required to use certain features of our Site. When registering on our Site, you are required to establish a password. To maximize your level of protection, you should choose a password with at least 6 characters, using a combination of letters, numbers and special characters. You are solely responsible for maintaining the secrecy of your password and account information.
While we utilize standard security procedures and practices relative to safeguarding your information, no Internet data transaction can be guaranteed as 100% secure. Consequently, while we strive to protect and conserve your information, we do not guarantee or attest comprehensive security of your information transmission. If you transmit information to the Company, you do so at your own risk. Our protection procedures and other security measures, described above, are designed to provide you with our commitment to your service.
The information may include temporary “session” cookies, which, among other things, manage page views and your shopping cart. Typically, your browser will erase session cookies once you exit the browser. We may also use persistent cookies, which among other things, allow us to retrieve certain information that you have previously provided to us (for example, your user ID if you ask to be remembered) or provide a customized experience, based on your prior visit to the Site. The Site may use both session and persistent cookies.
You may manage how your browser handles cookies and related technologies by adjusting your browser’s security and privacy settings. Refer to instructions related to your browser to learn about privacy and security settings that are available to you. If you block or delete cookies, you may not be able to use particular features of our Site or may not be able to use our Site in its full capacity.
Information and Opt-Out Procedure
From time to time, Lo-Fi Wines will contact our registered users who have opted in to be e-mailed with promotional information that we feel would be applicable to, and desired by that user. At any time a user wishes to opt-out of these e-mails, they may do so by visiting: http://lofi-wines.com/Mailer/?p=unsubscribe. Once opted-out, the user will not receive any further communication from us, aside from any system messages that are necessary to that user in specific transactions, such as e-commerce order summaries.
Use and Disclosure of Information
Lo-Fi Wines may disclose Personal Information if it is required to do so by law or if disclosing Personal Information is vital to identify, contact, or bring legal action in order to protect Lo-Fi Wines, its customers, or third parties. In addition, Personal Information that you provide to us (such as your name, address and email Personal Information that you provide to us (such as your name, address and email address) may be combined with other personally identifiable information (such as demographic information and past Transaction Information) available from our records and other sources. Lo-Fi Wines will occasionally utilize partners and vendors to assist it in analysis of the data and information collected by our Site. This information will be used to make our future marketing efforts more efficient.
Transaction Information will be shared with the merchant from whom the purchase is made, and may be provided to other trusted third parties as necessary to process and fulfill the order, and to help enable Lo-Fi Wines to provide better customer services and offerings. All such merchants and third parties are contractually obligated under reasonably commercial terms to keep all Transaction Information confidential, maintain the privacy of all Lo-Fi Wines customers, and to use such Transaction Information for the purposes of providing services to Lo-Fi Wines for the benefit of Lo-Fi Wines and its customers. Transaction Information may also be used to develop a personalized profile and shopping history for each customer in order to customize promotions, updates or special offers.
From time to time, we may employ other companies and individuals to perform services, to maintain and operate the Site, and to maintain certain features on the Site. To such parties, we may disclose Non-Personal Information such as traffic patterns and Site usage data, but such information will not include Personal Information. We also may employ reputable third parties to analyze our sales data for internal analysis, during which we may disclose Personal Information such as the wines purchased, the location of shipment, and the frequency of purchases.
We additionally may enlist a third party to assist with marketing and sending member e-mails; in this case, we will provide these third party vendors only with member e-mail addresses. These third parties will not receive or be given access to other Personal Information (such as Lo-Fi Wines member home addresses, phone numbers, or date of birth) unless Lo-Fi Wines is required to do so by law or unless disclosing such Personal Information is vital to identify, contact, or bring legal action in order to protect Lo-Fi Wines, its customers, or third parties.
Collection of Information from Minors
We do not sell or market to persons who are under 21 years of age. Please refer to our Terms & Conditions elsewhere on our Site for further information. As a result, we do not knowingly collect Personal Information from minors under 21, nor do we direct any of our content to minors under 21. If we learn that we inadvertently collected the Personal Information of a minor, we will take steps to delete the information as soon as possible.
Privacy Practices of Third Parties
Public Forums, Social Media and Blog Content
Social media, blogs, chat rooms, forums, message boards, and/or news groups (collectively, “Social Media”) may be associated with this Site and available to its users. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution if you decide to disclose any of your Personal Information on Social Media. We also encourage visitors to be courteous in communicating with others. However, we are not responsible for protecting any Personal Information that you post on our blog or on Social Media web pages associated with Lo-Fi Wines. Although we reserve the right to monitor any postings, all Personal Information that is posted on these websites or media is unprotected and can be seen by anyone with access to the specific website.
Accessing and Correcting Personal Information
You can access, update and delete your Personal Information by logging into your account and accessing the “My Account” section of the Lo-Fi Wines’ Site. If you want to close your account or have questions, please contact us at email@example.com. While we are ready to assist you in managing your subscriptions, closing your account, and removing your active member profile, we cannot always delete all records. For example, we are required to retain records relating to previous transactions on the Site for financial reporting and compliance reasons.
We will retain your information for as long as your account is active or as necessary to provide you services and to maintain a record of your transactions for financial reporting and compliance purposes. If you wish to cancel your account, please contact us at firstname.lastname@example.org. We will retain and use your Personal Information, Non-Personal Information, and Transaction Information only as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
California Privacy Rights
Pursuant to Section 1798.83 of the California Civil Code, residents of California can obtain certain information about the types of Personal Information that companies with whom they have an established business relationship have shared with third parties for direct marketing purposes during the preceding calendar year. In particular, the law provides that companies must inform consumers about the categories of Personal Information that have been shared with third parties, the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. To request a copy of the information disclosure provided by Lo-Fi Wines pursuant to the above references provision, please contact us via email at email@example.com.
We appreciate your business and look forward to providing you with delicious hand crafted wines.